Worldwhite Enterprise

Genaya has been entrusted to organize an end-to-end press conference for the launch of Worldwhite Enterprise. Worldwhite Enterprise is a fusion of nine leading local lifestyle brands in Indonesia, including Heylocal, Heymale, Zoma, Prepp Studio, Ceraliving, Prepp Studio Jr, Boonaboo, Authentic Gent, and Pacetudio. These nine brands officially joined Worldwhite Connect 2023 as the platform for the direct-to-consumer (D2C) digital retail launch of Worldwhite Enterprise (WE). 

Through the "Worldwhite Connect 2023" event, Genaya also strengthens Worldwhite Enterprise's position as the most comprehensive digital retail company with a mission to meet various lifestyle needs in Indonesia. 

Currently, the total combined followers of various WE brands on social media have reached 5 million followers. CEO of Worldwhite Enterprise, Dimas Mairyan, hopes that this launch will increase awareness of WE and its affiliated brands. 

"WE is here as one of the most comprehensive digital retail companies in Indonesia. We hope to fulfill various lifestyle needs of the Indonesian people. We also hope to contribute to the development of this industry in Indonesia, including creating an inclusive lifestyle industry," he said during the WorldWhite Connect launch press conference in Jakarta on Saturday. 

Dimas stated that the formation of WE as a house of brands aims to provide a platform for the nine affiliated brands and connect the ecosystem that has been established. The goal is to encourage various stakeholders in the industry to collaborate more than they have done before. 

"Our mission is to provide more benefits, and for sustainability, we need to grow. Additionally, technically, we need to be more interconnected to be beneficial and sustainable," said Dimas. 

Meanwhile, Executive Vice President of WE, Nadya Rosmalina, mentioned that besides the inauguration of WE, a fashion exhibition for products from the affiliated brands will also be held.

"Through this event, we are proud to announce the launch of four new brands: the junior kids apparel brand, Prepp Studio Jr, the brand for mothers and babies, Boonaboo, and the creative agencies Otentik Gent & Pacetudio," said Nadya. 

She also mentioned that Worldwhite is very open to collaboration and provides opportunities for fashion enthusiasts to participate in building their lifestyle dreams in various capacities, including investment and acquisition.

"Since its inception, WE brands have been focused on providing lifestyle products that not only have high aesthetic value but are also inclusive and accessible to everyone with various needs," Nadya added.