Mobbi by Astra

Genaya has been entrusted to organize an end-to-end press conference for Mobbi by Astra at the prestigious automotive exhibition, the Indonesia International Motor Show (IIMS) 2023, held from February 16 to 26, 2023. 

Mobbi is a platform for buying and selling used cars equipped with various supporting services that consumers can enjoy. Services offered by Mobbi include car inspections, estimated offers for used car prices, credit purchase submissions from financial institutions, and insurance integrated into the Astra Group ecosystem. 

As the largest driving sector in the national economic recovery, Mobbi believes that in 2023, the automotive industry will become more vibrant and competitive, including the used car market. 

This is possible due to the opportunities and positive sentiment in the used car industry in Indonesia, supported by numerous innovative new strategies implemented by players in the used car industry. 

President Director of PT Astra Digital Mobil Naga Sujady stated that Mobbi is committed to being an easy-to-use platform for buying and selling used cars for consumers. 

"With the spirit and commitment to being the most convenient digital platform for buying, selling, and trading used cars for the Indonesian people, Mobbi will continue to provide transaction services that are fast, safe, and convenient," said Naga at IIMS 2023, Thursday (16/2/2023). 

Director and Co-Chief Executive Officer of Mobbi, CK Yap, mentioned several benefits of trading in with Mobbi because Mobbi offers the #GoodDeal guarantee, especially for IIMS visitors.

"Some of the advantages include a very easy and fast vehicle inspection process because Mobbi inspectors will be on standby throughout the exhibition, the assessment will be conducted fairly according to the condition of the car, and visitors will immediately get a competitive price within 1 hour," said Yap. 

At this exhibition, Mobbi offered a trade-in service at IIMS 2023 with the #GoodDealmobbidiIIMS guarantee, such as fair valuation according to the condition, direct offer within 1 hour, and cashback up to Rp 7 million. Mobbi hopes that through the promotional program provided, IIMS visitors can get the best offers and obtain their dream cars. 

For the trade-in process at Mobbi, visitors can visit the Mobbi trade-in booth at IIMS to inspect their vehicles. Once the vehicle inspection process is complete, the price offer will be provided within one hour.