The Launch of EFC Pro Series "Gamers Mental Juara"

Genaya Public relations was entrusted to organize an end-to-end press conference for the launch of the EVOS Fams Cup Pro Series "Gamers Mental Juara". From this event, Genaya managed to acquire 89 total online news coverages with 100% positive publication, 100% brand mention in news headlines & 100% spokesperson mention in news body. 

Aside from the news publication, Genaya PR was also trusted to handle the media partner & and media placement part, whereas we managed to secure some additional coverage in various forms such as online articles, web banners, youtube videos, and social media posts. From the media partner initiatives, we have successfully gained a total of 460,000 eyeballs & 364,000 total eyeballs from the media placement initiatives. 

The EVOS Fams Cup Pro Series "Gamers Mental Juara" is an esports tournament organized by EVOS since 2020 for EVOS Fams members numbering more than 800,000. The tournament aims to shape gamers to have a champion mentality and achieve their dreams of becoming pro players. It takes place every two weeks with a focus on Mobile Legends Bang Bang and Free Fire. 

"We believe that through collaboration with EVOS Esports, this platform not only becomes a competition arena but also a space for players to grow and develop as professional esports athletes," said Nahdiah Estu Pawestri, Head Of Marketing Youth Segment PT. XL Axiata Tbk. 

This year, EVOS and AXIS are once again organizing EFC Pro Series Season 2, bringing a reality show that reveals the excitement of the participants' journey. Winners of the regular EFC playoff stage have the opportunity to participate in the EFC Pro Series. 

EFC Pro Series 2023 Season 2 aims to support the ambition of creating future esports pro player generations by providing guidance to participants in developing their potential, both in and out of the game. This event provides a comprehensive overview of the challenges faced by prospective professional esports players. 

Head of Esports Performance at EVOS, Mohammad Refie Fakhreno, said that the dream of becoming an esports pro player is no longer limited thanks to platforms like EFC Pro Series, which consistently provide a place for those who dream of becoming pro players. 

"Although the opportunity to become a professional is widely open, those who have a winning mentality in various aspects are still few. Therefore, EVOS Esports and AXIS together present this season's EFC Pro Series as a stage for those who dare to become Gamers Mental Champions," said Refie.

One of the coaches in the EFC Pro Series revealed that there are many factors to shape a pro player gamer with a champion mentality. One of the factors is attitude, identity, and mentality. These factors are being molded through this event. 

"There are many factors to prove oneself as a Gamers Mental Champion. Besides having good mechanical skills in the game, there are also factors such as attitude, identity, and mentality. These are what we try to test and prove through the EFC Pro Series, to create future Gamers Mental Champions," said Coach Tezet, one of the coaches in the EFC Pro Series.