{"id":2679,"date":"2026-11-12T02:00:00","date_gmt":"2026-11-12T02:00:00","guid":{"rendered":"https:\/\/genayapr.com\/id\/?p=2679"},"modified":"2026-11-09T08:35:32","modified_gmt":"2026-11-09T08:35:32","slug":"strategi-press-release-untuk-kampanye-havaianas-di-indonesia","status":"publish","type":"post","link":"https:\/\/genayapr.com\/id\/umum\/strategi-press-release-untuk-kampanye-havaianas-di-indonesia\/","title":{"rendered":"Strategi Press Release untuk Kampanye Havaianas di Indonesia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Strategi <em>press release<\/em> atau siaran pers menjadi penentu ketika sebuah kampanye global brand harus dibawa ke pasar lokal, karena tantangannya bukan sekadar menerjemahkan materi promosi. Tantangan sesungguhnya adalah menemukan sudut cerita yang membuat media nasional tertarik memuat, sekaligus tetap menjaga karakter dan semangat brand tersebut apa adanya.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inilah yang dihadapi saat <a href=\"https:\/\/havaianas.co.id\/en?srsltid=AYCX9vJ9Ga6HI5oPqHwV0U8GXDciJ2zpzUq43h4qJhUTqx2_isWM33NF\" target=\"_blank\" rel=\"noreferrer noopener\">Havaianas<\/a> menghadirkan &#8220;The World of Havaianas&#8221; di Jakarta, dan strategi press release yang tepat menjadi kunci agar cerita ini sampai secara luas ke media nasional. <a href=\"https:\/\/genayapr.com\/id\" target=\"_blank\" rel=\"noreferrer noopener\">Genaya Public Relations<\/a> berperan menyusun dan mendistribusikan rilis ini, sekaligus memantau hasilnya secara menyeluruh.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>1. Kisah di Balik The World of Havaianas Jakarta<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menyambut momentum berkembangnya Blok M sebagai salah satu pusat aktivitas anak muda Jakarta, Havaianas menghadirkan &#8220;The World of Havaianas&#8221;, sebuah pengalaman imersif yang terinspirasi kehangatan, warna, dan semangat khas Brasil. Sebagai bagian dari perayaan ini, Havaianas menggelar Havaianas Block Party Jakarta di Krapela, kawasan Blok M, menghadirkan pengalaman musim panas ala Brasil ke tengah kota Jakarta lewat konsep <em>immersive playground<\/em> yang penuh warna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acara ini turut melibatkan kolaborasi dengan komunitas Running Buddies untuk sesi aktivitas interaktif menggunakan sandal sebagai elemen utama permainan, sebelum rangkaian acara musik utama dimulai. Puncak acara dimeriahkan sederet musisi yang merepresentasikan warna baru musik Indonesia, di antaranya Ramengvrl, Indahkus, DIA, toxicdev!, Laze, dan Suisei, dengan genre yang beragam mulai dari hip-hop, R&amp;B, hingga alternatif \u2014 mencerminkan semangat generasi muda Indonesia yang ekspresif dan berani mendobrak batas kreativitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>2. Tantangan Membawa Cerita Global ke Media Nasional<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanye seperti ini punya tantangan tersendiri, yaitu bagaimana memposisikan sebuah acara komunitas anak muda di satu titik kota Jakarta agar tetap dianggap layak diberitakan oleh media nasional, bukan hanya media hiburan lokal. Tanpa strategi <em>press release<\/em> yang tepat, cerita sekuat apa pun berisiko hanya menjangkau audiens terbatas, alih-alih menjadi pemberitaan yang tersebar luas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>3. Strategi Press Release yang Diterapkan Genaya PR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk kampanye ini, Genaya PR menangani dua lini kerja utama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Penyusunan dan Distribusi Press Release<\/strong>: Genaya PR menyusun <em>press release<\/em> yang menangkap esensi cerita &#8220;The World of Havaianas&#8221;, mulai dari konteks budaya Blok M sebagai ruang komunitas anak muda, hingga elemen musik dan kolaborasi yang menjadi daya tarik utama acara. Kemudian, mendistribusikannya secara terarah ke media nasional agar cerita ini menjangkau audiens seluas mungkin.<\/li>\n\n\n\n<li><strong>Monitoring dan Reporting<\/strong>: Setelah distribusi dilakukan, Genaya PR memantau pemberitaan yang dihasilkan secara menyeluruh, memastikan penyebutan <em>brand<\/em> dan narasi kampanye tersampaikan secara akurat di setiap liputan, sekaligus menyusun laporan hasil sebagai bahan evaluasi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>4. Dampak Strategi Press Release Kampanye Havaianas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi <em>press release<\/em> yang dijalankan untuk kampanye ini membuahkan hasil yang melampaui target awal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publikasi media melampaui target hingga 130%.<\/li>\n\n\n\n<li>84,6% liputan termuat di media tier 1.<\/li>\n\n\n\n<li>Beberapa media tier 1 yang memuat liputan kampanye ini di antaranya TribunNews, Liputan6, Grid.id, Medcom.id, dan SINDOnews.<\/li>\n\n\n\n<li>100% pemberitaan menyebutkan brand dan juru bicara secara langsung di dalam isi artikel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studi kasus ini menunjukkan bahwa keberhasilan sebuah press release tidak hanya soal seberapa banyak media yang dituju, tapi seberapa tepat cerita brand dikemas agar layak diberitakan secara luas. Dengan strategi penyusunan dan distribusi yang tepat sasaran, kampanye &#8220;The World of Havaianas&#8221; berhasil menjangkau media nasional jauh melampaui target yang ditetapkan, dengan tingkat penyebutan brand yang sempurna di seluruh pemberitaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika brand Anda ingin memastikan cerita kampanye tersampaikan secara luas dan akurat ke media nasional, tim Genaya PR siap membantu menyusun strategi press release yang sesuai dengan karakter brand Anda. Yuk, diskusikan kebutuhan <em>press release<\/em> kampanye <em>brand<\/em> Anda bersama tim <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=6281377552658&amp;text&amp;type=phone_number&amp;app_absent=0\" target=\"_blank\" rel=\"noreferrer noopener\">Genaya PR<\/a> untuk hasil yang lebih terukur!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi press release atau siaran pers menjadi penentu ketika sebuah kampanye global brand harus dibawa ke pasar lokal, karena tantangannya bukan sekadar menerjemahkan materi promosi. Tantangan sesungguhnya adalah menemukan sudut cerita yang membuat media nasional tertarik memuat, sekaligus tetap menjaga karakter dan semangat brand tersebut apa adanya.&nbsp; Inilah yang dihadapi saat Havaianas menghadirkan &#8220;The World [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umum"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi Press Release untuk Kampanye Havaianas di Indonesia - Genaya PR | ID<\/title>\n<meta name=\"description\" content=\"Strategi press release menjadi penentu ketika sebuah kampanye global brand harus dibawa ke pasar lokal. 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