{"id":2513,"date":"2026-07-09T02:00:00","date_gmt":"2026-07-09T02:00:00","guid":{"rendered":"https:\/\/genayapr.com\/id\/?p=2513"},"modified":"2026-06-28T09:04:04","modified_gmt":"2026-06-28T09:04:04","slug":"di-balik-press-release-campaign-lalamove-yang-impactful","status":"publish","type":"post","link":"https:\/\/genayapr.com\/id\/umum\/di-balik-press-release-campaign-lalamove-yang-impactful\/","title":{"rendered":"Di Balik Press Release Campaign Lalamove yang Impactful!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Press release campaign<\/em> menjadi salah satu strategi komunikasi yang efektif untuk membantu <em>brand<\/em> menyampaikan pesan perusahaan secara luas, terukur, dan tepat sasaran. Hal inilah yang dilakukan <a href=\"https:\/\/www.lalamove.com\/id\/\">Lalamove<\/a> bersama Genaya Public Relations dalam menyebarkan pesan positif mengenai komitmen perusahaan terhadap kesejahteraan mitra driver menjelang Ramadan. Melalui strategi media relations yang terencana, <em>campaign<\/em> ini berhasil memperoleh eksposur luas di media nasional tier 1 dan memperkuat positioning Lalamove sebagai <em>platform<\/em> logistik yang peduli terhadap mitra pengemudi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menjelang bulan suci Ramadan, Lalamove menggelar program apresiasi bertajuk \u201cApresiasi Lalamove Driver Academy: Mitra Aman Sambut Ramadan\u201d di Galeri Dinas Koperasi &amp; UMKM Tangerang Selatan. Program ini menjadi bentuk nyata komitmen perusahaan dalam mendukung perlindungan sosial mitra driver melalui pemberian BPJS Ketenagakerjaan Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) selama satu tahun, Bonus Hari Raya (BHR), hingga paket sembako bagi Mitra Driver Teladan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam <em>campaign<\/em> ini, pesan utama yang ingin disampaikan bukan hanya mengenai apresiasi perusahaan, tetapi juga bagaimana Lalamove membangun ekosistem logistik yang berkelanjutan dan memperhatikan kesejahteraan para mitranya. Untuk memastikan pesan tersebut tersampaikan secara efektif kepada publik dan media, Lalamove mempercayakan layanan <em>press release<\/em> kepada Genaya Public Relations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>1. Strategi Press Release Campaign yang Tepat Sasaran<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai <em>public relations agency<\/em> yang berpengalaman dalam <em>media relations<\/em> dan <em>corporate communications<\/em>, Genaya PR menghadirkan strategi <em>press release campaign<\/em> yang tidak hanya berfokus pada distribusi berita, tetapi juga pada bagaimana sebuah cerita dapat memiliki nilai pemberitaan yang kuat di mata media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam <em>campaign<\/em> ini, Genaya PR menangani berbagai kebutuhan komunikasi mulai dari pengembangan <em>press release<\/em>, distribusi ke media nasional, hingga <em>monitoring<\/em> dan <em>reporting<\/em> publikasi. Penyusunan <em>press release<\/em> dilakukan dengan menonjolkan nilai <em>human interest<\/em>, keberlanjutan bisnis, serta komitmen sosial perusahaan sehingga relevan dengan kebutuhan media dan menarik perhatian publik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain memastikan pesan perusahaan tersampaikan dengan jelas, Genaya PR juga mengoptimalkan strategi media <em>outreach<\/em> kepada media nasional tier 1 yang memiliki kredibilitas tinggi dan jangkauan audiens luas. Pendekatan ini membantu <em>campaign<\/em> Lalamove memperoleh <em>exposure<\/em> yang maksimal dalam waktu singkat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>2. Hasil Press Release Lalamove Bersama Genaya PR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan yang dijalankan<a href=\"https:\/\/genayapr.com?utm_source=chatgpt.com\"> Genaya PR<\/a> berhasil memberikan hasil yang sangat positif bagi<a href=\"https:\/\/www.lalamove.com?utm_source=chatgpt.com\"> Lalamove<\/a>. Tidak hanya dari sisi jumlah publikasi, tetapi juga kualitas <em>media coverage<\/em> yang diperoleh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa media tier 1 yang mempublikasikan campaign ini antara lain Jawa Pos, Disway, Suara.com, Viva.co.id, tvOne, dan Investor.id. Selain itu, berbagai pencapaian penting juga berhasil diraih, seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Berhasil mencapai target publikasi sebesar 106%.<\/li>\n\n\n\n<li>100% pemberitaan media mencantumkan <em>brand <\/em>dan <em>spokesperson<\/em> dalam body artikel berita.<\/li>\n\n\n\n<li>100% publikasi berhasil tayang di media tier 1 nasional.<\/li>\n\n\n\n<li><em>Campaign<\/em> berhasil memperoleh eksposur media nasional secara luas dalam waktu singkat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hasil tersebut menunjukkan bagaimana strategi komunikasi dan<em> media relations<\/em> yang tepat mampu meningkatkan visibilitas <em>brand<\/em> secara signifikan, sekaligus memperkuat reputasi perusahaan di mata publik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>3. Peran Genaya PR dalam Membangun Campaign yang Impactful<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keberhasilan sebuah <em>campaign<\/em> bukan hanya ditentukan oleh seberapa banyak media yang mempublikasikan berita, tetapi juga bagaimana pesan <em>brand <\/em>dapat diterima dengan baik oleh publik. Inilah yang menjadi fokus utama Genaya PR dalam setiap <em>campaign <\/em>klien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui pendekatan <em>storytelling<\/em>, media <em>mapping<\/em> yang tepat, serta hubungan baik dengan jaringan media nasional, Genaya PR membantu <em>brand<\/em> menciptakan <em>campaign<\/em> yang tidak hanya viral, tetapi juga memiliki dampak positif terhadap reputasi perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Campaign<\/em> Lalamove menjadi salah satu contoh bagaimana strategi<em> press release<\/em> yang kuat mampu meningkatkan <em>awareness<\/em>, sekaligus memperkuat citra perusahaan sebagai <em>brand<\/em> yang peduli terhadap kesejahteraan mitra dan keberlanjutan bisnis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika <em>brand <\/em>Anda ingin memiliki <em>press release campaign<\/em> yang <em>impactful<\/em>, memperoleh eksposur di media nasional tier 1, serta memperkuat reputasi perusahaan di mata publik, Genaya PR siap membantu melalui layanan <em>media relations<\/em>, <em>press release distribution<\/em>, <em>media monitoring<\/em>, hingga strategi komunikasi yang terintegrasi. Bersama Genaya PR, setiap <em>campaign<\/em> tidak hanya mendapatkan publikasi, tetapi juga menghadirkan dampak nyata bagi <em>brand<\/em> Anda.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tunggu apalagi, yuk hubungi Genaya PR <a href=\"https:\/\/genayapr.com\/id\">sekarang juga<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press release campaign menjadi salah satu strategi komunikasi yang efektif untuk membantu brand menyampaikan pesan perusahaan secara luas, terukur, dan tepat sasaran. Hal inilah yang dilakukan Lalamove bersama Genaya Public Relations dalam menyebarkan pesan positif mengenai komitmen perusahaan terhadap kesejahteraan mitra driver menjelang Ramadan. Melalui strategi media relations yang terencana, campaign ini berhasil memperoleh eksposur [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umum"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Di Balik Press Release Campaign Lalamove yang Impactful! - Genaya PR | ID<\/title>\n<meta name=\"description\" content=\"Press release campaign menjadi strategi komunikasi yang efektif bagi brand untuk menyampaikan pesan korporasi secara luas dan tepat sasaran.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genayapr.com\/id\/umum\/di-balik-press-release-campaign-lalamove-yang-impactful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Di Balik Press Release Campaign Lalamove yang Impactful! 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