{"id":2479,"date":"2026-06-04T02:00:00","date_gmt":"2026-06-04T02:00:00","guid":{"rendered":"https:\/\/genayapr.com\/id\/?p=2479"},"modified":"2026-05-30T16:13:05","modified_gmt":"2026-05-30T16:13:05","slug":"strategi-media-relations-dalam-peluncuran-produk-roman","status":"publish","type":"post","link":"https:\/\/genayapr.com\/id\/umum\/strategi-media-relations-dalam-peluncuran-produk-roman\/","title":{"rendered":"Strategi Media Relations dalam Peluncuran Produk ROMAN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Strategi <em>media relations<\/em> menjadi salah satu elemen penting dalam keberhasilan sebuah peluncuran produk, terutama bagi <em>brand<\/em> premium yang ingin membangun <em>awareness <\/em>sekaligus memperkuat <em>positioning <\/em>di mata publik. Hal inilah yang diterapkan oleh <a href=\"https:\/\/roman.co.id\/id\/granit-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROMAN<\/a>, produsen granit dan keramik terkemuka di Indonesia, dalam peluncuran koleksi terbarunya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa waktu lalu, ROMAN meluncurkan produk RomanGranit Xtra 100&#215;100 cm bertema \u201cLiving Legacy\u201d. Pada momentum penting tersebut, Genaya Public Relations <em>agency<\/em> dipercaya untuk mengelola <em>media relations<\/em> secara menyeluruh agar pesan <em>brand <\/em>tersampaikan secara maksimal kepada publik dan media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acara peluncuran ini dihadiri oleh ratusan arsitek, desainer interior, serta mitra bisnis dari berbagai wilayah Indonesia. Tidak hanya memperkenalkan 11 koleksi granit premium terbaru, ROMAN juga ingin menegaskan posisinya sebagai pemimpin pasar granit premium melalui inovasi produk dan pengalaman acara yang eksklusif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun di balik suksesnya acara tersebut, terdapat strategi komunikasi yang dirancang secara matang oleh Genaya PR untuk memastikan peluncuran produk mendapatkan exposure yang luas dan berkualitas. Ingin tahu seperti apa? Yuk, simak informasinya!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>1. Strategi Media Relations untuk Membangun Exposure Brand<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam sebuah <em>product launching<\/em>, publikasi media bukan hanya soal banyaknya berita yang tayang. Lebih dari itu, <em>media relations<\/em> harus mampu membangun persepsi positif sekaligus memastikan pesan utama <em>brand <\/em>tersampaikan secara konsisten kepada audiens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai partner komunikasi ROMAN, Genaya Public Relations menjalankan berbagai pendekatan strategis mulai dari tahap <em>pre-event<\/em>, <em>during event<\/em>, hingga <em>post-event<\/em>. Seluruh strategi disusun agar hubungan dengan media berjalan efektif, sekaligus menciptakan pemberitaan yang relevan dan <em>impactful<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa layanan yang dihandle oleh Genaya Public Relations dalam acara ini meliputi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Press conference management<\/em> (preparation, <em>spokesperson talking points<\/em>, MC <em>script<\/em> dan <em>event rundown<\/em>, <em>anticipated<\/em> Q&amp;A untuk media, serta <em>do\u2019s and don\u2019ts spokesperson<\/em>)<\/li>\n\n\n\n<li><em>Press release development and distributions<\/em><\/li>\n\n\n\n<li>Menghandle <em>media relations<\/em> sebelum, saat, dan setelah acara<\/li>\n\n\n\n<li><em>Monitoring <\/em>dan <em>reporting media coverage<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui persiapan yang detail, Genaya PR memastikan setiap <em>spokesperson <\/em>mampu menyampaikan pesan <em>brand<\/em> dengan percaya diri dan sesuai dengan <em>objectives <\/em>perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>2. Peluncuran RomanGranit Xtra yang Menarik Perhatian Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peluncuran RomanGranit Xtra 100&#215;100 cm berhasil menjadi sorotan karena menghadirkan inovasi baru dalam industri <em>surface covering<\/em> premium di Indonesia. Koleksi terbaru ini menawarkan ukuran granit yang lebih besar dengan tampilan <em>seamless <\/em>dan elegan, sehingga mampu menjawab kebutuhan desain interior modern. ROMAN juga memperkenalkan tiga <em>special effect<\/em> unggulan, yaitu <em>Diamond Effect, Gloss on Matt,<\/em> dan <em>Baby Skin<\/em> yang menjadi daya tarik utama produk terbaru mereka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, tema \u201cLiving Legacy\u201d yang diusung ROMAN dan QUADRA turut memperkuat cerita <em>brand <\/em>dalam acara tersebut. Sinergi dua brand besar di industri <em>surface covering<\/em> ini berhasil menghadirkan narasi yang kuat mengenai inovasi, kualitas, dan keberlanjutan. Melihat potensi besar dari momentum peluncuran ini, Genaya PR memaksimalkan pendekatan <em>media relations<\/em> agar pesan utama ROMAN dapat diterima dengan baik oleh media dan publik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>3. Hasil Strategi Media Relations yang Ditangani Genaya PR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan yang dijalankan Genaya Public Relations <em>agency<\/em> berhasil memberikan hasil yang sangat positif bagi ROMAN. Tidak hanya dari sisi jumlah publikasi, tetapi juga kualitas<em> media coverage<\/em> yang diperoleh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa media tier 1 yang mempublikasikan berita peluncuran produk ini antara lain Kompas.com, Tribunnews, Liputan6, Sindonews, Republika, hingga Disway. Selain itu, berbagai pencapaian penting juga berhasil diraih, seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Berhasil meraih lebih dari 140 publikasi di media tier 1, tier 2, dan tier 3.\u00a0<\/li>\n\n\n\n<li>Kehadiran media 126,6% dari target awal.<\/li>\n\n\n\n<li>100% publikasi media mencantumkan<em> brand<\/em> dan <em>spokesperson<\/em> dalam artikel berita.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hasil tersebut menunjukkan bagaimana strategi komunikasi yang tepat mampu meningkatkan visibilitas <em>brand <\/em>secara signifikan, sekaligus memperkuat reputasi perusahaan di mata publik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keberhasilan peluncuran RomanGranit Xtra 100&#215;100 cm menjadi bukti, bahwa strategi <em>media relations<\/em> yang dirancang secara tepat dapat membantu <em>brand<\/em> mendapatkan perhatian publik yang lebih luas dan relevan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan pengalaman menangani <em>press conference<\/em>,<em> media engagement<\/em>, hingga publikasi media untuk berbagai industri, Genaya PR siap menjadi partner strategis bagi perusahaan yang ingin membangun <em>exposure <\/em>dan reputasi <em>brand <\/em>secara maksimal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika <em>brand <\/em>Anda ingin menghadirkan peluncuran produk yang <em>impactful <\/em>dan mendapatkan publikasi media yang optimal, Genaya PR siap membantu melalui strategi <em>media relations<\/em> yang terukur, kreatif, dan efektif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tunggu apalagi, yuk hubungi Genaya PR <a href=\"http:\/\/genayapr.com\">sekarang<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi media relations menjadi salah satu elemen penting dalam keberhasilan sebuah peluncuran produk, terutama bagi brand premium yang ingin membangun awareness sekaligus memperkuat positioning di mata publik. Hal inilah yang diterapkan oleh ROMAN, produsen granit dan keramik terkemuka di Indonesia, dalam peluncuran koleksi terbarunya. Beberapa waktu lalu, ROMAN meluncurkan produk RomanGranit Xtra 100&#215;100 cm bertema [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umum"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi Media Relations dalam Peluncuran Produk ROMAN - Genaya PR | ID<\/title>\n<meta name=\"description\" content=\"Strategi media relations yang tepat dapat membantu peluncuran produk meningkatkan awareness dan memperkuat positioning brand di mata publik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genayapr.com\/id\/umum\/strategi-media-relations-dalam-peluncuran-produk-roman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi Media Relations dalam Peluncuran Produk ROMAN - 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