{"id":2039,"date":"2025-06-17T02:00:00","date_gmt":"2025-06-17T02:00:00","guid":{"rendered":"https:\/\/genayapr.com\/id\/?p=2039"},"modified":"2025-06-15T07:52:24","modified_gmt":"2025-06-15T07:52:24","slug":"tips-memaksimalkan-kol-dalam-marketing-campaign","status":"publish","type":"post","link":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/","title":{"rendered":"5 Tips Memaksimalkan KOL dalam Marketing Campaign"},"content":{"rendered":"\n<p>Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan kampanye marketing yang berdampak dan relevan dengan audiens masa kini. Di era digital, <em>Key Opinion Leader<\/em> (KOL) bukan hanya sekadar \u201c<em>influencer<\/em>,\u201d tapi juga mitra strategis yang bisa membentuk persepsi publik terhadap brand. Namun, agar kerja sama dengan KOL benar-benar efektif, <em>brand <\/em>perlu tahu cara mengoptimalkan potensi mereka secara tepat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>1. Tips Memaksimalkan KOL dengan Menentukan Target dan Tujuan Kampanye<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Sebelum mulai menggandeng KOL, pastikan <em>brand <\/em>Anda memiliki tujuan kampanye yang jelas. Apakah Anda ingin meningkatkan awareness, engagement, atau konversi penjualan? Menentukan tujuan akan membantu Anda memilih tipe KOL yang tepat\u2014apakah itu nano, micro, atau macro <em>influencer<\/em>.<\/p>\n\n\n\n<p>Misalnya, untuk kampanye awareness brand baru, macro KOL dengan jangkauan besar bisa jadi pilihan efektif. Tapi jika Anda ingin menciptakan keterlibatan tinggi dan interaksi yang lebih personal, micro KOL dengan niche audiens mungkin lebih menguntungkan.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>2. Pilih KOL yang Selaras dengan Brand Value<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Tips memaksimalkan KOL yang kedua adalah memilih sosok yang benar-benar relevan dan selaras dengan identitas <em>brand<\/em>. Nah, kesesuaian ini mencakup gaya komunikasi, topik yang dibawakan, hingga nilai-nilai yang diusung oleh KOL tersebut.<\/p>\n\n\n\n<p>Kerja sama yang tidak relevan bisa menimbulkan kesan dipaksakan, bahkan merusak citra <em>brand<\/em>. Sebaliknya, kolaborasi yang selaras akan terasa autentik dan membangun kepercayaan lebih besar dari audiens.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>3. Buat Brief yang Jelas dan Fleksibel<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Tips berikutnya adalah memberikan brief yang lengkap, namun tetap memberi ruang kreativitas. KOL adalah kreator konten yang memiliki cara sendiri dalam berkomunikasi dengan audiens mereka.<\/p>\n\n\n\n<p>Pastikan Anda menjelaskan nilai <em>brand<\/em>, pesan utama, CTA yang diinginkan, serta format konten. Namun, hindari mengatur terlalu detail hingga membatasi kreativitas KOL. Biarkan mereka menyampaikan pesan <em>brand <\/em>dengan gaya mereka sendiri, agar konten terasa lebih asli atau <em>real<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>4. Monitoring Performa Kampanye Secara Aktif<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Untuk memantau performa dari kampanye ini, Anda jangan hanya fokus pada jumlah likes atau views dari konten yang dipublikasikan. Namun, Anda perlu mengevaluasi performa konten secara menyeluruh.<\/p>\n\n\n\n<p>Anda bisa monitor metrik seperti <em>engagement rate<\/em>,<em> reach<\/em>,<em> website clicks,<\/em> hingga konversi. Dengan begitu, Anda bisa mengukur efektivitas kampanye dan menentukan apakah strategi yang dijalankan sudah sesuai dengan tujuan. Data ini juga penting untuk strategi lanjutan dan pengambilan keputusan di masa depan.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>5. Tips Memaksimalkan Hubungan Jangka Panjang dengan KOL<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Kolaborasi yang berkelanjutan jauh lebih berdampak dibanding kerja sama satu kali. Tips memaksimalkan KOL yang terakhir ini mendorong <em>brand <\/em>untuk membangun relasi jangka panjang.<\/p>\n\n\n\n<p>Anda bisa melibatkan mereka dalam kegiatan eksklusif seperti KOL gathering, product launch, atau project kolaboratif jangka panjang. KOL yang telah familiar dengan <em>brand<\/em> Anda akan lebih mudah menyampaikan pesan dengan konsisten. Dengan kolaborasi semacam ini, tentu saja akan menciptakan <em>brand image<\/em> yang kuat dan meningkatkan kredibilitas <em>brand <\/em>di mata audiens.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Itulah beberapa tips untuk memaksimalkan KOL dalam <em>marketing campaign brand<\/em>. Buat yang ingin mengoptimalkan KOL untuk brand Anda, Genaya Digital dapat menjadi solusinya.&nbsp;<\/p>\n\n\n\n<p>Genaya Digital memiliki layanan KOL marketing yang dapat membantu Anda untuk mengelola brand campaign, sehingga mendapatkan banyak respon positif dari audiens. <a href=\"https:\/\/www.lalamove.com\/id\/\">Lalamove<\/a> dan <a href=\"https:\/\/www.lighthouse-indonesia.com\/\">LIGHThouse<\/a> merupakan salah dua dari beberapa klien Genaya Digital yang telah merasakan manfaat dari layanan KOL marketing ini.<\/p>\n\n\n\n<p>Dengan pendekatan strategis, riset mendalam, dan jaringan KOL yang luas, Genaya Digital dapat membantu brand Anda tampil menonjol di tengah persaingan. Tunggu apalagi, yuk konsultasi gratis <a href=\"https:\/\/genayapr.com\/id\/jasa-kol-marketing\/\">sekarang<\/a> dan wujudkan kampanye KOL yang berdampak nyata!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan kampanye marketing yang berdampak dan relevan dengan audiens masa kini. Di era digital, Key Opinion Leader (KOL) bukan hanya sekadar \u201cinfluencer,\u201d tapi juga mitra strategis yang bisa membentuk persepsi publik terhadap brand. Namun, agar kerja sama dengan KOL benar-benar efektif, brand perlu tahu cara [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umum"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID<\/title>\n<meta name=\"description\" content=\"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID\" \/>\n<meta property=\"og:description\" content=\"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Genaya PR | ID\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T02:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chatelia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chatelia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/\"},\"author\":{\"name\":\"Chatelia\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#\\\/schema\\\/person\\\/4f97504befcae3ea81934ed0004860e8\"},\"headline\":\"5 Tips Memaksimalkan KOL dalam Marketing Campaign\",\"datePublished\":\"2025-06-17T02:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/pexels-blue-bird-7243156-1.jpg\",\"articleSection\":[\"Umum\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/\",\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/\",\"name\":\"5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/pexels-blue-bird-7243156-1.jpg\",\"datePublished\":\"2025-06-17T02:00:00+00:00\",\"description\":\"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/pexels-blue-bird-7243156-1.jpg\",\"contentUrl\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/pexels-blue-bird-7243156-1.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Ilustrasi tips memaksimalkan KOL marketing campaign. (Sumber: Pexels)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/umum\\\/tips-memaksimalkan-kol-dalam-marketing-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genayapr.com\\\/id\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Tips Memaksimalkan KOL dalam Marketing Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/\",\"name\":\"Genaya PR | ID\",\"description\":\"Integrated Public Relations &amp; Media Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genayapr.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#organization\",\"name\":\"Genaya PR | ID\",\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/500x500-genaya.png\",\"contentUrl\":\"https:\\\/\\\/genayapr.com\\\/id\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/500x500-genaya.png\",\"width\":500,\"height\":500,\"caption\":\"Genaya PR | ID\"},\"image\":{\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genayapr.com\\\/id\\\/#\\\/schema\\\/person\\\/4f97504befcae3ea81934ed0004860e8\",\"name\":\"Chatelia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g\",\"caption\":\"Chatelia\"},\"url\":\"https:\\\/\\\/genayapr.com\\\/id\\\/author\\\/genaya-chatelianc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID","description":"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/","og_locale":"en_US","og_type":"article","og_title":"5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID","og_description":"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.","og_url":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/","og_site_name":"Genaya PR | ID","article_published_time":"2025-06-17T02:00:00+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg","type":"image\/jpeg"}],"author":"Chatelia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chatelia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#article","isPartOf":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/"},"author":{"name":"Chatelia","@id":"https:\/\/genayapr.com\/id\/#\/schema\/person\/4f97504befcae3ea81934ed0004860e8"},"headline":"5 Tips Memaksimalkan KOL dalam Marketing Campaign","datePublished":"2025-06-17T02:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/"},"wordCount":537,"publisher":{"@id":"https:\/\/genayapr.com\/id\/#organization"},"image":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg","articleSection":["Umum"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/","url":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/","name":"5 Tips Memaksimalkan KOL dalam Marketing Campaign - Genaya PR | ID","isPartOf":{"@id":"https:\/\/genayapr.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#primaryimage"},"image":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg","datePublished":"2025-06-17T02:00:00+00:00","description":"Tips memaksimalkan KOL menjadi strategi penting bagi brand yang ingin menciptakan marketing campaign yang berdampak dan relevan.","breadcrumb":{"@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#primaryimage","url":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg","contentUrl":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2025\/06\/pexels-blue-bird-7243156-1.jpg","width":1280,"height":853,"caption":"Ilustrasi tips memaksimalkan KOL marketing campaign. (Sumber: Pexels)"},{"@type":"BreadcrumbList","@id":"https:\/\/genayapr.com\/id\/umum\/tips-memaksimalkan-kol-dalam-marketing-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genayapr.com\/id\/"},{"@type":"ListItem","position":2,"name":"5 Tips Memaksimalkan KOL dalam Marketing Campaign"}]},{"@type":"WebSite","@id":"https:\/\/genayapr.com\/id\/#website","url":"https:\/\/genayapr.com\/id\/","name":"Genaya PR | ID","description":"Integrated Public Relations &amp; Media Agency","publisher":{"@id":"https:\/\/genayapr.com\/id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genayapr.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genayapr.com\/id\/#organization","name":"Genaya PR | ID","url":"https:\/\/genayapr.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genayapr.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2022\/12\/500x500-genaya.png","contentUrl":"https:\/\/genayapr.com\/id\/wp-content\/uploads\/2022\/12\/500x500-genaya.png","width":500,"height":500,"caption":"Genaya PR | ID"},"image":{"@id":"https:\/\/genayapr.com\/id\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genayapr.com\/id\/#\/schema\/person\/4f97504befcae3ea81934ed0004860e8","name":"Chatelia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/894d02f27b0f07ada8827c80ae122916e317048143b8031c14fc358510d1e70c?s=96&d=mm&r=g","caption":"Chatelia"},"url":"https:\/\/genayapr.com\/id\/author\/genaya-chatelianc\/"}]}},"_links":{"self":[{"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/posts\/2039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/comments?post=2039"}],"version-history":[{"count":1,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/posts\/2039\/revisions"}],"predecessor-version":[{"id":2041,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/posts\/2039\/revisions\/2041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/media\/2040"}],"wp:attachment":[{"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/media?parent=2039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/categories?post=2039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genayapr.com\/id\/wp-json\/wp\/v2\/tags?post=2039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}